Giant Hypermarket – Real Giant, Which Transcends Every Income Group

The word Giant refers to an entity, which is big in bulk and huge in size and which dwarfs others around it. The very pronunciation of the word scares off one. But there is one, which is proves it wrong. A friendly and humble giant, a superb mix of big and small, bulk and puny, scary and likable all rolled into one and that is a store called Giant Hypermarket —a marvellous and innovative concept brought for the first time to the Indian shores by the famous RPG group.

And to think of it that Hyderabad was the place to be chosen over much vaunted Indian cities like Mumbai, Bangalore, Delhi, Pune and so on makes it all the more delicious. The RPG group is leading the way in retail marketing and getting the concept going in India and has proved to be a fine tactician well conversant with the needs of both rich and poor alike.

The concept of Hypermarket was originated in Europe, and then took off across to the USA and other advanced nations before being brought over to Indian soil. A fine concept, which caters to each and every consumer alike, and rarely does a consumer goes away disappointed and bitter. Giant Hypermarket has shown the way in this regard and has endeared to one and all with its proactive and humble attitude to all classes of consumers. And has been a huge success in a span of just over five and a half months. It has very successfully adopted the western concept, but, with Indian touch and look. A very successful integration of east and west, one can say.

Hypermarket vs Supermarket

People wonder about what makes a “Hypermarket” different from “Supermarket”, when both are huge in appearance and daunting in pronunciation of the names, that is, Hyper/ Super? Both cover the entire gamut of products with one difference; i.e., Hypermarket sells all varieties of a particular product and most importantly at rates which floors even a poor man. On the other hand, Supermarket stores and sells all products but not all varieties of the product and certainly not at rates, which a hypermarket sells.

The Location

Hyderabad has the enviable distinction of being the city chosen by the renowned RPG group due to two factors – the tremendous purchasing capacity of the people and secondly it is a base for sister concerns Music World and Food World (belongs to RPG Group). This hypermarket, took off on 27th June, 2001, is set up on a vast mass of land which is over 1,20,000 square feet of which a huge 50,000 square feet is gobbled up by shopping alone, the entire thing taking a cool Rs 20 crores. The hypermarket is easily accessible and caters to customers, traditional buyers and the large fraternity of small mofussil retailers.

Over 14,000 customers visit the immensely likable market every day and a mind-boggling 24,000 customers throng the friendly and amiable Giant on weekends. It is one great experience for the consumer, he or she gets to sample the best of best of everything (you name them, it is there) ranging from groceries to provisions, fresh vegetables and fruits to diary products, apparels of every kind to pearls, pharmacy products and so on. You can see everything is there up for grabs at an affordable price. Not to forget, in the bargain one gets quality products along with some freebies. Isn’t it great? One can only gasp and marvel at the entire experience.

Giant Hypermarket came up with the notion of being a single point contact between the brand owners and the customers and has done total justice to the same. It is taking retail consolidation very well and living up true to the core concept and making the shopping a enjoyable and likable one. The products are well stocked and laid out in a neat and systematic manner in an area which is clean, air-conditioned and simply exhilarating. One feels transported to a fairyland; so heavenly and charming is the spirit within the hypermarket. The elbowroom is just perfect which makes moving around totally hazard free and to top it off ample space exists outside for parking of both goods and vehicles and loading of products.

Products

The market stocks 20,000 plus items including groceries, fresh vegetables, fruits, diary products, fresh meat, apparels of every make, home appliances, white goods, luggage, readymade garments & handloom sarees, electronic gadgetry, stationery & confectionary. It also houses wine shop, sweetmeat shop, pharmacy shop and optical store. The sheer might of the products and its varieties takes one breath away and just about everything one wants can be had under one single roof.

Services

Giant Hypermarket has set another first, the era of multi-pricing and the SKUs with special prices, which directly links to the purchased quantity. Customers who make bulk purchases only ends up fetching better value for their money, i.e., better prices plus the tag of a lot more heftier savings on their purchases. Not to forget, the store sells all items below MRP (Most products are sold at 2-10% discounts.) and has regular promotions and special offers throughout the year.

Memberships to bulk buyers is another special service or rather attraction. The members would have access to a wide range of special offers, which entitles them to even more savings on their purchases. To keep the customers in good spirits and cheer, it also offers the lure of special rewards and benefits linked to the total purchases they make over a period.

Other Facilities

Giant Hypermarket knows the importance of customers and treasures their presence; it knows that the process of shopping though made sweet by them can be an arduous chore. To negate the same, it has build attractive Food Court, which offers a galaxy of South and North Indian dishes, juices, Chaat, etc., and reminds home.

Future Plans

Giant Hypermarket has giant plans in the anvil and why not after having done such a marvellous and fantastic job of hitting it off with customers of all hues alike. It believes in the adage "Sky Is The Limit" and is doing just that; a well chalked out plan would see the same replicate in 8 other top cities of India New Delhi, Bangalore, Chennai, Kolkatta, Mumbai, Pune, Visakhapatnam and Chandigarh by the year 2003.

The store has been a wonderful job creator; provides direct employment to 300 persons and encouragingly generating indirect employment to 700 persons.

Address

222, Bakaram Road, Musheerabad, Hyderabad – 5000048, Telephone(s): 7632692,7632693, 7632694, and 6625727 to 32, Fax: 6625723

Store Timing: 10 AM to 10 PM

Contacts

Mr Saurabh Chadha, Business Head, Email: saurabh@gianthyper.com

Mr G S N Prasad, Marketing Manager, Email: prasad@gianthyper.com

Shopping is a scintillating experience in Giant Hypermarket and the saying of the store ‘BADAA CHOICE CHOTTA PRICE’ rings far and aloud and in clear tones. SIMPLY SUPERB is the final word.