Kirtilal Kalidas Group of Companies – Beauty & Craftsmanship

Jewels and diamonds have the strange capacity to dazzle and hoodwink any person who cast an aspersion on it; it has that something called special charm, that special hold to sway a person. And drawing upon this unique grip of the two a company called KIRTILAL AND KALIDAS GROUP OF COMPANIES, an entity, which deals in jewellery and diamonds business, has been able to successfully leverage the same and blend it with its skills. This successful mixture has been converted by the company into a finer art and built into what one can call it as a remarkable story of BUSINESS WONDER.

This company began its long tryst with business success way back in the year 1939 when the founder Mr Kirtilal Kalidas Mehta, a self made man coming from the state which has produced the most number of business people than any state of India – Gujarat – opened a small shop in Coimbatore, Tamil Nadu. Now Coimbatore is a place, which is well known for its business reputation, a place that is honed in the intricacies and tactics of business. It’s a place, which is fertile for the growth of any kind of business done by people who have that inherent instinct to do the same. And Mr Kirtilal Kalidas is one such person who had that and was able to do the same with a remarkable amount of success.

Kirtilal Kalidas Group of Companies has everything what an ardent jewels & diamonds lover seeks for –the best of everything- bridal collection, casual collection, gift collection, all-occasion collection, modern jewellery collection, traditional and antique collection, men’s collection and finally kids collection. It’s a collection, which possess incomparable beauty and elegant craftsmanship, of the highest calibre. So you see it has everything what a genuine seeker yearns for and who eventually gets it in abundance.

The quality of the products coming out from the stables of Kirtilal Kalidas & Co can be gauged from the fact that its exotic and eye-catching designs are developed and honed at its in-house Design Department. They are weaved and given final shape by its team of designers known for innovative and creative approach. The team has won rave reviews for the sheer exquisiteness of their designs. And have brought laurels, in the form of awards, to the company in international competitions such as World Gold Council (Swarnanjali) and De Beers.

To give a further added touch of class and bring that extra best look to its multi faceted designs, it collaborates with a workforce of 600 craftsmen all over India. This in turn ensures that there is a touch of universal appeal and enlarged variety in its designs. And for sure the same has brought a plethora of plaudits from its customers and connoisseurs alike. It’s truly, a wonder to behold as they say.

The classy and exotic designs of its designers are put through a manufacturing process, which is host to the best and latest of manufacturing facilities. The facilities boast of an in-house Quality Control Department, which makes a thorough and detailed scrutiny of the item and put the same through the most stringent quality tests at every stage of production beginning with selection of raw material to actual production, finishing, and packaging. The added flavour is that the efforts of its skilled manpower are helped and supplemented by the most advanced computerized quality systems.

The motto of the company is exquisite gold and diamond jewellery to fire the imagination and inflame the heart. It has done that in abundance by stoking the spirit of imagination and causing the heart to aflutter many a time.

The company’s management with proper foresight, complete and full grasp of the underlying factors that goes to make a product truly fabulous aided by a tradition based on a combination of the best of ancient and modern forms of beauty have fulfilled the ultimate goal of the task – production of products to grace all occasions.

The tradition of Kirtilal Kalidas Group of Business has been in crafting beauty in gold and diamonds A beauty which leaves an imprint and an everlasting impression on the customers and this aided by its superb quality and trust in the world of jewellery for over a period of 60 odd years has worked wonders. And not to forget its personalized service, which can be, said to be truly extraordinary. The staff is well trained, smartly attired and always sporting a charming smile which can clean bowl any customer.

All this put together has propelled this hallowed house of jewellery into a league of its own outsmarting the others in creativity, high standards and service.

The company’s products confirm to BIS (Bureau of Indian Standards) quality norms, norm of HALLMARK, a norm, which is a respected name in quality standards. The main aim of Hall marking is to maintain legal standards of purity/fineness in gold. The BIS works at undertaking certification of purity of gold jewellery in accordance of Indian standards, it protects the customer against victimization, which may erupt due to inferior gold purity.

The products of Kirtilal Kalidas & Co are put on display in swanky, squeaky clean and truly top of the drawer showrooms which are beautifully and tastefully done up. The route to the showroom is all royalty stuff and makes one feels as if he is some special VVIP. A neat red thick carpet leads the visitor into the showroom whose door is courtesy opened by a smartly dressed watchman. Once inside it looks as if one has hopped into a fairytale island.

Smooth and clean silver coloured marble floors, elegantly designed showcases both desktop and shelf types covered by solid glass panels and the hallowed products themselves placed in neatly perched stands of various sizes and shapes. A guest table is placed bang in the middle of the showroom, a fantastic oval shaped marble table flanked by blue coloured velvety seats. And the daily newspapers are arranged in a neat folded manner. Both the customers and guests are given special care; a glass of cool water is readily made available so as to satiate the thirst.

At one corner of the showroom lies a black and white photograph of the famous film actress Aishwarya Rai, which gives that extra zip to the entire spectacle.

The customer’s choices are packed in dark velvet blue boxes and put into a yellowish coloured thick plastic packet to be sent across to the cash counter where the final job is done with swift execution.

The superb ambience is further brightened by top quality lighting system, and that just perfect air-conditioned flow of breeze. All of this makes a visit to the famed jewellery and diamond showroom a truly pleasant experience.

The showroom gas been frequented by people from all walks of life, locals, NRIs and foreign visitors. And has been able to win them over with their ideals and that SPECIAL CHARM.

KIRTILAL KALIDAS & CO thus gives the best of the very best in its products –

• BIS certified 916 quality
• Excellent after sales service.
• Insurance policy to back up safety on your investment.

It has entered into a tie-up with THE NEW INDIA ASSURANCE CO LTD to provide a fine and safe insurance scheme towards the insurance of their products against unforeseen contingencies. The policy is termed as ABHARNA PROTECTION POLICY whose salient features are explained as follows –

• Snatching by any person or use of violence or threat thereof with an intention to get away with the jewels being worn.
• By burglary or housebreaking (theft following upon on actual forcible and violent entry of and/or exit from the premises) and hold up whilst being contained in the premises mentioned in the schedule.
• Loss or damage to jewels due to riot and strike or any act of terrorism whilst being worn by the insured or his immediate family members as mentioned in the policy or whilst contained in the premium mentioned in the schedule is also covered.

The other salient features of the insurance scheme; can be had by visiting the company web site www.kirtilal.com and clicking in the insurance button.

Head office – 601, Raja Street, Coimbatore – 641 001

Phone – 0422- 398899, 395244, Fax - 91-422-393103

Branch Offices – 76, G P Ramaswamy Road, Alwarpet,

Chennai – 18
Phone – 4660472, 4660038, Fax - 91-044-4998254

6-3-1111/1, Next to Amrutha Mall,
Somajiguda Circle, Begumpet, Hyderabad – 16
Phone – 040 – 6509711 (Opened in March 2001)

E-mail:kirtilal@vsnl.com

Website: http://www.kirtilal.com

Showroom Timings: 10 am – 9 pm (SUNDAY HOLIDAY) `

NOTE: We accept Cash / Cheque / DD / US Dollar Payments / Traveler’s Cheque in US Dollars / Major Credit Cards such as American Express, Visa and Master Card in our showroom.