Near ‘n’ Dears – a Fine One-Stop Shop Experience for Stationery Goods

It’s new age, the age of speed and more speed. And one does not have nor can find time to shop for stationery or for that matter any product at more than one point. The hurly burly pace of modern life just does not allow the same. If a product is there it must have different makes and brands of the same at one point. Stationery items have become a vital concept of modern office as well as individual’s environment. In this regard a particular stationery showroom called Near ‘n’ Dears acts as a fine and classy transit point. A new generation style stationery showroom, it makes the rather colourful chore of stationery items a near and dear’s experience. No wonder the name Near ‘n’ Dears gels seems appropriate and gels with the shopper’s expectations.

The showroom, a brainchild of an enterprising entrepreneur Mr S Vishnu Vardhan Reddy brings a new style of shopping experience in stationery items to the residents of Hyderabad. Taking off barely 3-½ months back, that is, December 16^th2001, it has already carved for itself a special niche in customer’s hearts. Located on one of the city’s prestigious thoroughfares S P Road and opposite Hockey stadium, it presents a fine sight.

A slick and cute building of semi-circle shape with the showroom name in bold dark blue heading, it attracts passer by’s attention instantly. Well equipped with stationery items of all kinds, the sheer range just melts one’s hearts. To add further gloss to the taste, the showroom has ample space for one’s movements plus adequate daylight seeping through. What makes the whole thing tick is one’s query? Let’s get to the same:

Products

The stationery items encompass 150 different kinds, is brought together under one roof in a 1400 square feet area. They are arranged in a neat and presentable manner in shelf’s and in such a way that they are noticeable easily. Stationery goods come through in various kinds; some of them are part and parcel of an individual’s day-to-day life. Even in the age of instant information where the need for such items has dropped drastically.

The products one gets to sample in this mall range from pens to diaries to office executive bags to greeting cards to floppy disks to sketch pens and so on. You name the stationery good; every brand is available here and in different shapes and styles. The brand names sounds like who’s who, Parker, Flair, Faber Castell, Reynolds, Luxor, Waterman and so on. The names roll of one’s tongues like a speedometer and one can only gasp in astonishment.

A stationery addict favourite item pen occupies a top role; Coming in exotic boxes and in eye catching shapes and designs. The price ranges from the lowly two rupees to around eight thousand rupees. Well-known Indian brands like Luxor rub shoulders with world-class brands like Reynolds, Cross and Waterman to grab the stationery addict’s eye.

Then one can have the life soul of corporate office, office files, now in more tastier looking and attractive format, colours and sizes, with one the size of a match box, plastic folders to punching machine to staplers. One more product that needs to be mentioned is another age-old product, notebook, which comes in the form of tiny ones to large ones and in colourful shapes and sizes.

Apart from the above products, one can also get to see white boards, notice boards and stands, telephone indexes, organisers, letter pads, maps, planners, products from the well known Kores brand and so on. It also showcases magazines and comics, neatly set aside in an attractive shelf and placed in advantageous position to catch customer’s eye.

The kiddies and youth also get special attention. Pencils in different colours from brands like Camlin, Rotring, Staedtler and so on. Sharpeners in exotic shapes like flowers, toy helicopters, animals, and so on grab kids attention. In different colours, they perform the task of sharpening a swift and enjoyable experience. Added to this, they come with erasers and pencil tips.

There is also the faithful ally of youth over many a battle, geometry boxes containing all tools and in rich colours.

There are two major attractions of this showroom, one is a stapler with flat pins, and a multi-function and versatile item called “Factory” which comprises of a compass, a magnifying glass, a pair of scissors, a screwdriver, a carton opener, a measuring tape, and a laser light. It takes a cool thousand rupees and acts as a useful ally on a journey or a holiday trip.

The other one is tabletop in tasty designs and colours, an item which is not available in any stationery stall in the city and that includes even some of the big names.

Method of Business

The showroom gets its business done in two kinds of sales, one in counter sales, that is, off the shelf and the other in bulk orders. Counter sales refer to instant purchase of a single product or a little more than one product. This caters to mainly products like pens, pencils, erasers, diaries, and telephone indexes. Bulk orders means huge orders of many products of various brands from corporate houses, educational institutions, banks and leading software companies. The showroom generates more business from bulk orders than counter sales.

In addition to the above two, the showroom also gets orders from corporate houses for gift items of products like diaries, calendars, pens and such ilk. The showroom has already gained a steady list of reputed clients who have become regulars.

It also deals in sale of beautiful varieties of gift articles. It has plans to open more one branch in the city in another six months time.

Another worthwhile pointer to be made is that quality and makes of the product acts a more powerful tonic than the price of the product.In this regard the showroom scores a point, through its offering of products of various brands and high quality.

Service

In a short span of time, the showroom has won over many a customer with its excellent range of stationery items and its exemplary service. The service offered can be listed as follows:

• The product is delivered at the doorsteps of any customer, be it corporate offices or educational institutions or individuals or any such entity, if the same exceeds the figure of Rs 500/- or above.
• Credit Cards are accepted if they are Visa or MasterCard.
• The product is accepted back if there are any manufacturing defects.

The best service that Near n’ Dears offers its customers is that the products sold by it are genuine and original stuff. They come directly from the manufacturing companies themselves. Moreover the products are available at reasonable rates. The rates are lower by as much as Rs 20/- to Rs30/- than that sold by its competitors in the business.

Thanks to such offerings, in depth, top quality, and variety, the task of the shopper becomes a dicey and excitable one. The final choice comes through after a long think and pause; it cannot be helped, isn’t it?

Contact Information

Contact Person: Mr S Vishnu Vardhan Reddy / Mr R Vishwnath

Address: 1-8-303/33/A, “Nagam Towers”, S P Road, NTR Circle, Secunderabad – 500003 Telephone: 6326635, 6326636, 7843049 Fax: 040-7817265 e-Mail: nearndears@yahoo.com

Timings: 10:00 AM to 9 PM, Sunday is a holiday

The showroom motto is “The ultimate answer to all stationery products”. The same has been lived up to and a stationery addict feels even more invigorated after a visit to this place.