boorugu Jewellers-Pearls Shoppe–Traverses Through Corridors of a Glorious History and Merges it With Special Care and Salesmanship

If one is game for nostalgic times and yearns for those glorious bygone days gone by, then it’s time to take a stroll and amble into the four walls of a particular showroom. That showroom lies nestled in one of those ever busy by lanes that one finds in the throbbing business hub of General Bazaar area of the city. The showroom name is boorugu Jewellers-Pearls Shoppe-, which specialises in the sale of pearls and pearls related jewellery. This showroom not only has one take a walk down memory lane, but also through showcases of brilliantly studded pearls crafted with perfect and intricate touch. One gets to know as to what is exactly meant by jewellery brilliance.

Hyderabad has always had that fine tradition in the business of jewellery, a rich tradition and perhaps next only to Mumbai, Surat and Jaipur in India. Perhaps it was due to the fine and able support that was leant to this trade by the pre-independent city rulers Nizam’s. boorugu Jewellers-Pearls Shoppe- nestles comfortably on a sprawling 1,100 sq ft area in the busy General Bazaar area, it still has that old-styled trappings such as desk counter’s and exhibition of jewels in showcases plus not to forget that fine touch which brings out perfectly crafted jewels. The history can be read as follows:

History

The family of boorugu have a rich business legacy, a legacy of more than 150 years. It ventured into business segment dabbling in made-to-order-gold jewellery. The sheer power of its legacy sure leaves one gasping for breath and to date leaves so. Modern influxes have not dampened its traditional style but instead a blend of the two in perfect chemistry has worked wonders. Its numerous customers will vouch for the same.

Its current showroom made its entry 2 decades back, as an exclusive one in pearls jewellery (wholesale and retail). Its imposing presence has to date not been dwarfed despite the presence of numerous jewellery showrooms which dot the area. It’s time, folks to take a peep through its offerings and so on:

Products

boorugu Jewellers –Pearls Shoppe-is a showroom, which specialises in sale of pearls and pearls related jewellery. Pearl in the truest sense is not hailed as a gemstone, but a product of the sea. Pearl in natural form referred to as “Oriental Pearl” originated when an irritant pushes its way into a particular species of oyster, mussel or clam To protect itself, the mollusc lets go a fluid to coat the irritant, after which layer upon layer of this coating is deposited on the irritant till a beautiful and elegant pearl takes shape.

Pearls comes about in various types of prices, it depends on the lustre, size, how they were grown, colour and type. Among the most expensive ones are the natural pearls, which are followed by cultured pearls. The cheapest are the fresh water pearls. Its collection of pearls is spelt out below:

• Rice Pearl: Fresh water pearl with a crinkled surface and a neat elongated shape. It has a nice sponge like bounce and resembles a grain of rice put together.
• Wheat / Oval Pearl: comes in oval shape and is fresh water pearl. The pearls are strung together and resemble a garland. Its surface is smooth and soft.
• Round Pearl: Another fresh water cultured pearl bearing a round shape that resembles a Onion.
• Dyed Pearl: is reflected by a fine circle shape that comes in all kinds of colours. The facility of many colours is facilitated by the technique of laser dying and the uniqueness of this pearl is that its colour stays put without getting faded in the long run.
• Flat Pearl: has a shape, which is flat at both ends, and is another of those fresh water coloured pearls.
• Button / Corn Pearl: depicts a flat shape, highlighted by a kernel of corn or button. It comes in perfect round and is most sought after the world over.
• Boroque / Seed Pearl: referred to as a natural or cultured pearl whose shape is as diverse as nature’s various bounties. It is small in size, with no particular shape. Its format can be straight or twisted or strangled into two parts attached by a small joint. Its surface is rough and a little bit hard.

All its pearls offerings come in various shapes and sizes and at rates, which is well within reach of a customer. The pearls are brought from nations as China, Japan, Taiwan and so on.

In addition to this it also deals in sale of other fine jewels such as:

• Diamonds
• Precious Stones such as Rubies, Coral, Sapphires and Emerald
• Kundan and Astrological Stones
• Gold Jewellery.

Services

They accept all kinds of recognised credit cards. It is one of those showrooms, which reeks of old world charm, and one truly feels here enveloped by the leisurely pace of life of the Nizam era. This aided by excellent quality of its products and after sales service makes for a real pleasurable shopping expedition.

There is a saying—Old is Gold—, boorugu Jewellers-Pearls Shoppe- epitomises the same in every spirit.

Contact Information

Address: 95, General Bazaar, Parklane, Opposite Chenoy Trade Centre, Secunderabad Telephone: 7813251/ 7896815