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epages News [Beauty Parlours, January 2004] Wintercare products showing signs of changeJan 22, 2004: It may not be staring you in the face yet, but the ‘essential look’ of the winter care market across the country is showing clear signs of change. From a predominantly facial care market led by cold creams, winter care is now evolving into a Rs 160-crore market for body lotions and moisturisers addressed to individual skin types and tones. The skincare business is fast growing up to specific items like anti-ageing products based on micro fruit oils, extracted from exotic fruits like Avocados, Black Currants, Apricots and Grapes. Players including L’Oreal, Lakme, Avon, CavinKare and Emami are targeting a customer base of 18-40 year olds, composed of both women and men, to garner a bigger share of the market that is estimated to cross Rs 950 crore by the end of the season. So far, the profile of the total skincare market has been largely dominated by facial care brands led by Ponds cream or Emami’s Boroplus that make up an overwhelming 75% market share. But its features are changing. Although Ponds continues to hold sway within this category, it’s moisturising body lotions that are vanishing from the shelves faster than cold creams.
L’Oreal, for example, is seeing its range of moisturisers including Synergie Essential care creams, moisturiser creams and lotions, moving fast. Riding on Garnier, its speciality brand, L’Oreal India is aggressively focused on this segment with special body care products like Garnier Body Cocoon, a moisturising lotion for dry skin that gives the skin a sudden burst of moisture. The skincare market is now evolving from basic products like cold creams to more specific products like anti-ageing products where we find more growth. Little wonder that the Synergie anti-ageing moisturiser is being picked up not only by the young-at-heart, but by a younger lot too.
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