epages News [Beauty Parlours]

P&G may launch Olay skincare products

Mar 31, 2004: Cincinnati-based consumer goods giant Procter & Gamble (P&G), is likely to launch its Olay brand of skincare products in India, sources told ET. A multi-billion brand, the Olay range includes Olay Regenerist, Olay Total Effects (anti-ageing), daily facials, body lotions and other skincare products. Besides detergents and shampoos, Crest, toothpaste P&G is likely to launch and Olay will open up two more categories where Hindustan Lever (HLL) and P&G will be competing. Analysts say the launch of Olay will precede Crest since the toothpaste category is very competitive and has been virtually stagnant for some time. The skincare market, on the other hand, is recording positive growth rates and is one of the few categories where HLL, the market leader, isgaining in terms of market share.

Internationally, P&G is working on producing a range of skincare and beauty products for mass markets worldwide.Sources said P&G is focused on making Olay one of the top five cosmetics sold at mass merchandisers and retailers. Industry players said companies are looking at increasing market share, as products once considered prestige items, are now being sold in mass market retail chains. HLL’s Lakme and Fair & Lovely are the two largest skincare brands at the national level. For HLL, the fairness cream market is very profitable. The company’s other brands include Revlon, L’Oreal and Synergi. Meanwhile, P&G is beefing up its distribution system in the country. It is unlikely that the launch of Olay will immediately affect the existing brands in the market. P&G’s distribution system does not really match HLL’s, with the latter’s market share likely to come under immediate pressure.

Fem Care Pharma set to up subsidiary in USA

Mar 26, 2004: Mumbai: Fem Care Pharma Ltd. will invest Rs 3 crore in setting up a subsidiary in USA, which would market its products in North America. The company will tap the SAARC region and the West Asia markets and has targeted four-fold growth in exports in one or two years.

It would convert its manufacturing facility at Nasik in Maharashtra into an export oriented unit (EOU) to cater to the increased demand from the overseas markets, the company informed the Bombay Stock Exchange. The company plans to set up a unit at Baddi in Himachal Pradesh to cater to the domestic market.

Elle 18 or Revlon seem to have taken the market by storm

Feb 18, 2004: Call it the Tulsi effect. For be it Mumbai or Mangalore, Bulundsahar or Bhubaneshwar, Nagpur or Nagarcoil, women are increasingly falling for the ‘femme fatale’ look, choosing lip and nail colours that even a few years back would have been considered sexy and daring. Little wonder, shades like Brown Seduction or Marooned are flying off shelves. For 30-somethings and above, the idea simply is to look bold and beautiful. Most cosmetic companies have two distinct brands focused at the two age brackets. While L’Oreal targets its flagship brand — L’Oreal Paris — toward the contemporary, urban woman, Maybelline New York, its other brand spells spunk, energy and youth and targets a younger age group (15- 25 years). Similarly, Modi Revlon has StreetWear pitched against Elle 18, the trend setting youth cosmetic brand from Lakme, which in turn dominates the overall market.

The colour cosmetics market has huge regional differences too, based on skin tones. Seasonality is also linked with festivals and marriage seasons.The North has a strong preference for bright shades like reds and maroons, while the West and the South show a preference for neutrals and browns. Thus, it is not colour alone that’s rocking the nail and lip cosmetics market which has grown beyond lipsticks and lipgloss to include lip and nail enamels and nail-strengthening products. Looking for the most happening trends in this category? Try the gloss and shimmer line. Take your pick from Treasures from Lakme or Maybelline's Water Shine Liquid.

TV stars spark sexy lipstick revolution

Feb 11, 2004: Kolkata: It's a quiet revolution being led by colours. No, not necessarily red. Rather it is in all shades – purple, magenta, burgundy, maroon, and deep brown… Call it the Tulsi effect. For be it Mumbai or Mangalore, Bulundsahar or Bhubaneshwar, Nagpur or Nagarcoil, women are increasingly falling for the femme fatale look, choosing lip and nail colours that even a few years ago would be considered 'sexy' and 'daring'. Little wonder, shades like Brown Seduction or Marooned are flying off the shelves. Small, trendy packs by Lakme's Elle 18 or Revlon, seem to have taken the market by storm. At the same time, demand for pastel shades have not exactly faded out. Most cosmetics companies have two distinct brands focused at the two age categories. While L'Oreal targets its flagship brand, L'Oreal Paris, toward the contemporary, urban woman, Maybelline New York, its other brand, spells spunk, energy and youthfulness and targets a younger age group (15- 25).

Similarly, Modi Revlon has Street Wear pitched against Elle 18, the trend setting youth cosmetic brand from Lakme, which in turn dominates the overall market. The colour cosmetics market also has huge regional differences, based on skin tones. Seasonality is also linked with festivals and marriage seasons. The north has a strong preference for bright shades like reds and maroons, whilst the West and South show a preference for neutrals and browns. And price is definitely not the factor for a growing clientele eyeing the latest trends and innovations. Thus, it is not colour alone that is rocking the nail and lip cosmetics market which has grown beyond lipsticks and lip gloss to include lip and nail enamels and nail strengthening products. Looking for most happening trends in this category? Try the gloss and shimmer line. Take your pick from Treasures from Lakme or Maybelline's Water Shine Liquid, a wet look lip colour with diamond sparkle that gives an ultra moist, ultra high shine, or GlamShine, L'Oreal Paris' latest launch, a moisturising liquid lipstick that uses micro-crystalline particles for a glamorous effect.

Wintercare products showing signs of change

Jan 22, 2004: It may not be staring you in the face yet, but the ‘essential look’ of the winter care market across the country is showing clear signs of change. From a predominantly facial care market led by cold creams, winter care is now evolving into a Rs 160-crore market for body lotions and moisturisers addressed to individual skin types and tones. The skincare business is fast growing up to specific items like anti-ageing products based on micro fruit oils, extracted from exotic fruits like Avocados, Black Currants, Apricots and Grapes. Players including L’Oreal, Lakme, Avon, CavinKare and Emami are targeting a customer base of 18-40 year olds, composed of both women and men, to garner a bigger share of the market that is estimated to cross Rs 950 crore by the end of the season. So far, the profile of the total skincare market has been largely dominated by facial care brands led by Ponds cream or Emami’s Boroplus that make up an overwhelming 75% market share. But its features are changing. Although Ponds continues to hold sway within this category, it’s moisturising body lotions that are vanishing from the shelves faster than cold creams.

L’Oreal, for example, is seeing its range of moisturisers including Synergie Essential care creams, moisturiser creams and lotions, moving fast. Riding on Garnier, its speciality brand, L’Oreal India is aggressively focused on this segment with special body care products like Garnier Body Cocoon, a moisturising lotion for dry skin that gives the skin a sudden burst of moisture. The skincare market is now evolving from basic products like cold creams to more specific products like anti-ageing products where we find more growth. Little wonder that the Synergie anti-ageing moisturiser is being picked up not only by the young-at-heart, but by a younger lot too.

Sunrider International of US sets up herbal facility in Gurgaon

Nov 17, 2003: New Delhi: US-based direct selling company Sunrider International has set up its Indian manufacturing facility in Gurgaon to churn out herbal products. The California headquartered company is into the business of health and beauty herbal products and has been sourcing herbs from India for its other seven global manufacturing facilities, which are expected to increase in the future. The Gurgaon factory is however, being customised to meet only the domestic needs and the company is planning to start production of cosmetics in the second phase of expansion in a couple of years. Sunrider, which entered India four years back with a wholly owned subsidiary, has had a minimal presence in the Indian market as of date but the global chairman is bullish on India. Sunrider is here not just to sell products but also to help people make money. Sunrider is not manufacturing its cosmetics range in Gurgaon even though it is selling its products after importing it.

Sunrider targets $100 m/yr sales of herbal products

Nov 15, 2003: New Delhi: US-Based direct selling company Sunrider International has set up its Indian manufacturing facility in Gurgaon to churn out herbal products. Tei Fu Chen, founder and chairman of the $700 million entity, addressing mediapersons in the capital said that he expects the Indian operations to make more than $100 million in sales annually in the next five years. The California headquartered company is into the business of health and beauty herbal products and has been sourcing herbs from India for its other seven global manufacturing facilities, which are expected to increase in the future. The Gurgaon factory is however, being customised to meet only the domestic needs and the company is planning to start production of cosmetics in the second phase of expansion in a couple of years. Sunrider, which entered India four years back with a wholly owned subsidiary, has had a minimal presence in the Indian market as of date but the global chairman is bullish on India. To begin with Sunrider is not manufacturing its cosmetics range in the Gurgaon facility even though it is selling its products after importing it.

Health & Glow to enter Mumbai

Nov 11, 2003: Bangalore: The RPG-owned beauty and pharmacy retail chain, Health & Glow, is all set to enter Mumbai’s beauty market. With the aim to become a 100-store chain by 2005, it has set aside Rs 15 crore for expansion. The company is opening its first health and beauty store in Mumbai’s Mindspace Mall in January and plans to open five more in quick succession. RPG set up the ‘Health & Glow’ chain of health and beauty stores in association with Dairy Farm International, a part of the Jardine Matheson group. The company is also targeting New Delhi and Kolkata after its Mumbai entry. Because of Mumbai’s tag as the film and beauty industry capital, the company is planning to retail a number of well-known brands in addition to the company’s private labels. Currently, the company has 23 stores spread across Karnataka, Tamil Nadu and Andhra Pradesh.

Maxcare International launches colour cosmetics in India

Oct 28, 2003: New Delhi: Maxcare International, the $180 million colour cosmetic major in Europe and Middle-East is coming to India. It has tied-up with the Chennai based GR Fragrances India (P) Ltd as sole distributor in India. "We have exclusive distribution and marketing rights for one of Maxcare's cosmetic brands, Diana of London," said Abdul Rahim, MD, GR Fragrances. Maxcare International has four other brands in its portfolio, which includes Grosly Paris, Maxcare Paris and Miss Claire. The USP of the product range of Diana of London will be its pricing. The range will be available in the range of Rs 90 to Rs 300 considerably low in comparison to the prevailing market price of colour cosmetics from other manufacturers.

For distribution the company is under talks with retail chains like Lifestyle and Shopper's Stop. In Delhi the products from Diana of London will be available in stores like Big Jos. Initial burst of advertising will be in print media only. "We have already booked 20 insertions with Femina and we will be advertising in magazines like Femina and Cosmopolitan," said Abdul Rahim, MD, GR Fragrances. The company is also in talks with some leading models for product endorsements that will happen in 2004.

VLCC to go global, plans Dubai outlet in October

Jul 30, 2003: Chandigarh: Fitness and beauty company, Curls and Curves (India) (CCIL), which manages the VLCC brand and 52 VLCC centres across the country in 30 cities, is all set to go global. The company is planning to open its first overseas outlet in Dubai in October ’03. While the turnover last year stood at Rs 60 crore during ’03-04 this was expected to touch Rs 100 crore. Moreover, over the next 12-18 months, nearly 50 fitness and beauty business outlets would be opened in the country and abroad. Giving the economics of the working of slimming and beauty centres, on a monthly basis the VLCC centres on an average help 9,500 customers shed nearly 30,000 kgs of flab. While 5 lakh people had undergone slimming and fitness drives at the VLCC centres each person on an average shelled out close to Rs 2,500.

CCIL is also managing a centre of learning related to area of expertise called VLCC Institute of Beauty, Health and Management based in New Delhi and affiliated to City and Guilds, UK. It had in its three-year inception churned out 3,000 students. Another company under the CCIL umbrella, VLCC Personal Care, manufacturing and marketing over 100 natural skin-care, body-care and hair-care products, is planning to set up a chain of exclusive stores under the brand VLCC Beauty Shop in selected towns to begin with.

Lanvin to set up outlets for perfume brands

Jul 16, 2003: French perfume major Lanvin SA has signed a marketing agreement with the House of Baccarose, to promote its entire range of perfumes in the Indian market. The company has already started selling range of perfumes which includes ‘Lanvin’, ‘Arpege’, ‘Oxygen’ and ‘L’homme’ through 20 premium outlets. According to a news paper report, it has set up exclusive ‘Lanvin’ shop-in-shops across the country and plans to expand its number of shop-in-shops to 40 across the country. In India, Lanvin’s range of perfumes compete with other perfume brands such as ‘Gucci’, ‘Givenchy’, ‘Kenzo’ and ‘Dior’ among others. In a bid to gain a competitive edge, the House of Baccarose plans to implement new creative strategies for ‘Lanvin’ at point-of-sale and merchandising levels. Baccarose will communicate the correct brand image of ‘Lanvin’ to Indian consumers by setting up light box visuals of ‘Lanvin’, the report said.

Scion enters India's perfume market

Jun 23, 2003: Kolkata: The growth prospect of the Indian deodorant and perfume market has attracted Scion International LLC, an international fragrance and cosmetics company, to India. The Dubai-based company which is promoted by Jay Sheth, a London-born businessman of Indian origin, has already entered into a licencing arrangement with MTV India and a distribution agreement with the Kolkata-based Emami Group to bring its fragrance and cosmetic products to the Indian consumers. The $150 million plus Scion International has a market presence in roughly 100 countries in the world. The MTV Plugged range of fragrances for men and women includes deodorants, eau de toilettes and eau de perfumes. The entire range of international fragrances has been specially blended by Scion with perfume oils and concentrates exclusively imported from France and Italy. These fragrances, now bottled in India, have been carefully crafted for Indian consumers and are available at attractive prices.

Dabur to re-enter skin care under 'Vatika' brand

May 27, 2003: Ghaziabad: Having withdrawn its 'Samara' range of skin care products about four years back, Dabur India says it has identified huge untapped potential in this segment and will once again try its luck by launching two products under ‘Vatika' brand name later this year. In 1997, Dabur India Ltd (DIL) entered the skin care market with about 15 different products under Samara brand name and even announced its intention to forge a joint venture with a Spanish company, Antonio Puig, for the purpose.

But two years later the entire range was withdrawn due to insufficient advertising and promotional support and the fact that such products typically take time to make money. Besides, most of the products introduced then were need-based and not positioned on the glamour plank. Samara is not coming back as a brand but it will launch two skin care products under the Vatika brand this year. Expectations are made that the skin care market of worth Rs 1,000 crore will leave a huge untapped potential for herbal products.

Lakme wins race to sponsor Fashion Week

May 08, 2003: Mumbai: The corporate race to grace the ramp is over. Lakme from the Lever’s stable will be title sponsors of India Fashion Week. Highly placed sources reveal that Lever is set to sign on the dotted hemline with the Fashion Design Council of India (FDCI) for the next three years.

However, even as the sponsorship race ends, Delhi and Mumbai are both still vying for staging rights, with the commercial capital being favoured. ‘Aamchi’ metro is aided, no doubt, by the recently announced entertainment tax cut. The NCPA complex is most likely to be the venue of choice in Mumbai as it suits all the criteria and the logistics too. The final decision will of course lie with FDCI. Sources said Lakme’s previous contract included both the title sponsorship for Lakme and associate sponsorship for Sunsilk. But this time Lever hit upon a new strategy. It decided to forego the associate sponsorship and yet keep the overall bill at more or less the same level as the earlier contract.

Shampoo market sees all-time low value growth

May 01, 2003: It’s a lustre-less verdict for fiscal 2002-03 as far as the Rs 1,064-crore shampoo market is concerned. The gloss has been washed out by sheer consumer downtrading. As a result, the erstwhile bouncing shampoo market, which was registering double digit growth year-on-year till last year has shown a dismal single digit growth in the fiscal that just went by. As per the latest ORG-retail audit data, the overall shampoo market grew at an all time low of 2.68% in value terms during fiscal 2002-03 compared to 16.85% in the corresponding period last year.

In a situation of consumer downtrading, consumers shift to lower price points thereby leading to a volume-led growth rather than value. With CavinKare dictating the market with its aggressive strategy of pushing its products at low price points of 50 paise and Re 1 for the last three years, HLL reacted last year by relaunching its Sunsilk and Clinic Plus brand at 50 paise and Re 1 price points. Though the move increased its overall volumes, the strategy didn’t do much to spruce up its value share. The growth rates are certainly a far cry from the over 30% growth rates a couple of years ago. It is a category that still hasn’t achieved high levels of penetration like toilet soaps which has an over 90% penetration across urban and rural markets.

CavinKare to relaunch Indica

Apr 25, 2003: Even as Chik, Fairever and Nyle remain its frontrunner brands, the Rs 264-crore personal care, hair care and skin care manufacturer, CavinKare Pvt Ltd, now plans to relaunch Indica, its low-key hair dye brand, in the current year. The hair dye market is estimated at Rs 250-300 crore, of which Indica's share is 4-5%. CavinKare is also set to introduce a new hair care brand within the next month.

CavinKare, which introduced the concept of sachets, now sells its Chik, Fairever, Meera, Nyle and Indica brands in sachets or low-unit packs. Meera, CavinKare's other hair-care brand, will continue to have a regional presence. Deodorants, meanwhile, have remained sluggish over the past couple of years and Spinz remains a small brand in CavinKare's portfolio.

Marico Industries launches Kaya Aesthetics

Apr 24, 2003: Marico Industries announces the launch of subsidiary Kaya Aesthetics, to service the market for Ayurvedic cosmetics. Kaya Aesthetics, a joint venture between Marico Industries and Adil & Associates, will render its services under the brand name Kaya Skin Clinic. Kaya Skin Clinic will offer a range of cosmetic dermatology services under one roof, which the company claims, is US FDA approved. The company brass is quite upbeat about the prospects of Kaya Skin Clinic. While the penetration of similar skin care clinics is low, the awareness level is quite high among people. Alongside, Marico has acquired a US-based $1 million company Sundari to make inroads into the Ayurvedic cosmetics markets in the US and Europe.

Currently, there are three Kaya Skin Clinics in Mumbai and the company hopes to open three more in Delhi and another two in Dubai in the first phase of expansion. The investment in setting up the clinics has been about Rs 10 crore so far. The second phase of expansion will happen in September. And this phase, apart from adding new centres, will include an additional service of hair treatment.

Emami to pump up talc brand

Mar 25, 2003: Kolkata: All for that lingering freshness. FMCG major Emami is working on strategies to take on the Rs 700-crore talc market this summer. And to take on biggies like Ponds, Liril, Cinthol, Denim, J&J, Cuticura and Emami is relaunching its once nascent talc brand “Golden Beauty”, as while the company has almost phased out its other talc brands ‘Naturally Fair’ and ‘Golden Odisi’, it has lined up aggressive retail push, new variants, competitive pricing, regional promos around GB.

The company’s ad spends will be about Rs 4 crore around this brand this year. Emami is betting significant market shares in strong talc markets like Kerala and Andhra Pradesh apart from the entire Hindi belt. Interestingly, the entire talc market is as big as the fairness cream market which is also Rs 700 crore. But the spend in talc range is much less in the region of Rs 35 crore compared to about Rs 100 crore for fairness creams. The organised talc market has about 25 odd players with Ponds of the HLL stable commanding an over 60% market share followed by Johnson & Johnson (a niche category) with the second largest share. Almost 65% of talc sales happen in the four months of March to June.

Perfume firms hope for sweet smell of sucess

Mar 20, 2003: Mumbai: Monsieur Herve Rebollo, international director, French Federation of Fragrances & Cosmetics is on his first visit to India. Mumbai and Delhi may be the two biggest markets for luxury fragrances and the trade has been showing a steady growth trend, yet, it is far from selling the 170,000 perfume bottles a day like in France. Unlike Europe and Russia, India has never had a perfume tradition, so usage has been largely in cheaper varieties. The luxury segment will have to be pushed to reach a critical mass. The sales figures are still too low, making returns per sq ft retail space awfully less. The growth of international travel, duty free shops and high duty structures are all contributing factors to the low sales figures.

Revlon presents a new energising skincare line

Mar 18, 2003: Revlon presents a new energising skincare line. Revlon Vitamin-C Absolutes is a daily skin care solution, which safeguards the skin against environmental harm and re-energises the skin at the same time. The key ingredients shield the skin from harsh sunrays, pollution, dirt and grime, neutralise free radical damage and arrests new signs of ageing. The natural benefit of Vitamin-C helps restore natural moisture balance and make the skin silky, soft and glowing while the fresh citrus scent energises and revitalises the skin all over.

 
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