epages News [Advertising Agencies, October 2003]

• Advertisers spending more online
• Britannia Q2 net up at Rs 33 crore
• OgilvyOne bags 3 new accounts
• Nestle's Big Toffee Finger ad to be launched
• ICOM ad firms to meet in Delhi
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Advertisers spending more online

Oct 03, 2003: New Delhi: For the first time the biggest ad spenders are moving more dollars to online advertising. Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, reports that business and consumer services, autos, pharmaceuticals, travel/hotels/resorts and insurance and real estate led all industries in positive online ad spending growth on a year-over-year basis. Business and consumer services, which include large ad spenders such as financial services and telecommunications, led all industry segments with an increase of $100 million from the first quarter of 2002 to the first quarter of 2003.

The auto sector increased online ad spending by $30 million, from $27 million in Q1 of 2002 to $57 million in Q1 of 2003, an increase of 90.5%. Following closely was the drug/remedies category, which increased online ad spending by $26 million during the same year over year period. Rounding out the top five, travel, hotel & resorts reported positive growth of 15.5% an increase of $15 million and the insurance & real estate sector moved up 29% by $10 million. The research shows that other large advertisers like consumer packaged goods (CPG) companies are increasing their share of online advertising impressions. The CPG companies -Pepsico, Anheuser-Busch, South African Brewers, Altria and Coca-Cola have used their traditional advertising savvy on the Web, turning to sports sites, among others to reach online consumers.

Britannia Q2 net up at Rs 33 crore

Oct 18, 2003: Mumbai:Britannia Industries has posted a higher net profit of Rs 33 crore for the second quarter ending September 30, 2003 as compared to Rs 26.2 crore in the same period last fiscal. The total income, net of excise, for the reporting quarter rose to Rs 390.7 crore compared to Rs 355.2 crore in July-September 2003, the company informed the Stock Exchange.

OgilvyOne bags 3 new accounts

Oct 27, 2003: New Delhi: OgilvyOne, the direct marketing arm of O&M in India, has signed up three new accounts. ING Vysya has moved its life insurance direct marketing business to OgilvyOne. Pharma major Nicholas Piramal and Tata Telecom have also opted for OgilvyOne. OgilvyOne India is worth roughly Rs11 crore and expects to grow at a rate of 10% this year. Its major clients include IBM, Nestle, Hutch, Fed Ex, American Express and Madura Coats etc. It is looking at further business growth from industry sectors including telecom, banking, insurance and automobiles. The agency is already doing a pilot project for an auto giant for its foray in semi-urban market. The project is expected to lead to acquiring the full DM business, as the auto company doesn’t have any DM agency in its fold.

Nestle's Big Toffee Finger ad to be launched

Oct 29, 2003: Nestle continuing to drive sales of its long-established Quality Street chocolate brand among young adults. New advertising will launch the latest addition to its range, the Big Toffee Finger. The promotion of the giant sweet will kick off this week with a national 48-sheet poster campaign through Lowe, which will also feature the other most recent variants, the Big Purple One and the Big Green Triangle. Four times the size of their boxed counterparts, the “Big Ones” is Nestle’s attempt to change the perception that the 67-year-old brand was traditional and lacked appeal to younger consumers.

Media planning and buying for the campaign, which is aimed primarily at the out-of-home impulse-eating market, is through MindShare. The three executions show the oversized sweet wrappers cropping up unexpectedly in typically autumnal scenes. The Big Toffee Finger ad features a man taking a stroll in a park where a giant wrapper has blown into his face. The Big Purple One ad depicts a park attendant clearing up leaves and staring quizzically at a purple wrapper on the end of his stick. The final poster shows a train forced to stop because of a Big Green Triangle wrapper on the track.

ICOM ad firms to meet in Delhi

Oct 31, 2003: New Delhi: ICOM, the International Communications Agency Network, is going to meet in Delhi on November 7-8 this year to discuss the preparation for the future in an industry dominated by big ad and marketing communications conglomerates. The meet is being held in India for the first time. Triton Communications, the only ICOM member agency from India, is hosting the meet. The member agencies handle ad accounts of brands including Peugeot, Kodak, Caterpillar, DuPont, Samsung, Honda and Gallo to name a few. ICOM networks the non-aligned ad agencies and strengthens them with the resources to compete with major ad groups like WPP, Omnicom and True North. It enables partner members in exchange of information, market facts, transaction of business in overseas market and training of personnel. Though it doesn't offer aligned clients to its members, it enables them to convert business opportunities by utilising cross-market learning.